First off, you have to make a choice. Do you want your pictures to look like your standard wedding pictures or do you want them to resemble the images in the magazines?
If your happy with the standard (as in the same photo style as your older sister’s wedding), the rest of this post will bore you.
Most magazine layouts are shot by an editorial photographer. If this is what you want, look for a photographer who shoots both commercial photography and wedding photography. Why? They will tend to bring more of a commercial look and perspective to your wedding assignment. Look at both their work and see if the commercial images match what you would expect from a magazine. Next, stay away from photographers who show you their sample book and state that they will make every one of your pictures look as good as these. Some of the best photographers I have met who shoot for some of the biggest names in advertising and fashion can not even make that promise. This is especially true with wedding photography, where light sources, temperature, and angles continuously change.
So when looking for your photographer – look at your potential photographer’s images, look for a variety of styles (commercial, fashion, editorial, wedding, etc.) The more styles they tend to shoot, the better they can handle variable shooting conditions. Next, look at the composition and creativity of their composition. A great image is 50 percent technical skill and 50 percent creative eye. If they have a creative eye and good technical skills, you stand a very good chance of walking away with some great images.
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